CES: How to Prepare for the Biggest Tech Event in the World
Say you’re a Dutch startup joining Prince Constantijn on a mission to the biggest consumer tech event in. the. world. The Customer Electronics Show (CES) 2018. The network opportunities, keynote speakers and attendance of major industry leaders of the tech world will attract 170.000 visitors to Nevada this january. How do you properly prepare for an event like that? How do you prevent yourself from being completely and utterly overwhelmed? We launched the official ‘Prep for CES’ program for all Dutch Startups joining the StartupDelta mission to Las Vegas. The aim was to equip the participants with the skills to steal the show at CES.
The program was a mix of individual coaching and tailored masterclasses. The masterclasses guide the startups to successful CES participation. Individual coaching by experienced DutchBasecamp coaches further helps the startups to be optimally prepared.
From Bowling Alleys to Beach Heands, in this masterclass founders learned to integrate various concepts in their international strategy. Furthermore, each company filled in our market-matrix to determine priorities and target the right country. The group discussed common mistakes and errors in internationalisation with our trainers Marc and Isabel.
CEO of Sense Glove Gijs den Butter:‘‘The practical tools were very useful. Also, the matrix we used to determine our internationalisation priorities was valuable.’’
Masterclass Business Culture
We met in the beautiful headquarters of Flow Traders in Amsterdam for the Masterclass Business Culture. Are you a peach or a coconut? Understanding cultural differences is key to close deals abroad. New York based culture-expert Nita Korsten explained how the Dutch and US business culture differ. She made these differences concrete by comparing communication, trust building and leadership styles on both sides of the Atlantic. Afterwards, a founders panel engaged in a vivid discussion sharing their experiences and bringing practical tips to the table.
CEO of Jamzone Katherina Martin Abello: ‘Nita Korsten has prepared us well to listen carefully: how is information being communicated? What is the other person really saying? A real eye opener was her explanation about the difference between the US cultural perspective of abundance versus the European perspective of scarcity. These perspectives demand different communication. And ask for help when you need it, you’ll be surprised how many people will support you! ’
To shine at CES you better prepare yourself, Americans are notoriously good pitchers and sniff out a weak pitch in seconds. To prepare the participants to the fullest they trained with internationally renowned pitch coach David Beckett. He created a tailor made program on how to rock at CES. During the training the participants worked on three distinctive pitches.
CEO & Founder of Swipeguide Willemijn Schneyder: ‘’The pitch training by David Beckett was renewing and refreshing. The event was not only nice to attend but also the very useful since David really taught us how to tell the right story in the right way.’’
Beside the Masterclasses, all startups were matched with an experienced entrepreneur as coach. Founders could sit down multiple times with their coach to finetune their business strategy.
With the Prep for CES finished in the Netherlands, it’s up to the startups to finalize their strategy and rock at CES in January. We can’t wait to take the plane! CES promises to be a fantastic start of 2018. And remember, what happens in Vegas…
We organised the Prep for CES program in collaboration with the Netherlands Enterprise Agency, The Dutch Ministry of Foreign Affairs and StartupDelta. Would you also like to enjoy individual coaching, masterclasses and more? Get in touch with us.
Do you want to keep up to date with our programs and internationalisation? Join our community!
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