A few months ago, we embarked on a journey called Prep for CES, to prepare all Dutch startups for the StartupDelta mission to the Consumer Electronics Show in Las Vegas. After months of preparation, 53 Dutch tech startups were ready to take the plunge.
Prep for CES
Say you’re a Dutch startup joining Prince Constantijn on a mission to the biggest trade show IN. THE. WORLD. 170,000 visitors. How do you properly prepare for such a huge and overwhelming event? How do you stand out? How to pitch in front of Americans? How can we utilize the network of such a large delegation as well? Based on the facts that: preparation is crucial, you should learn at first-hand from experienced founders, the importance of knowing each other and each other’s products, an international strategy is essential, and based on the experience that a rock-solid pitch can be decisive, we’ve organized an all-inclusive program for the startups to be very successful at CES. As Katherina Martin Abello, founder and CEO of Jamzone, puts it: “such a preparatory program adds great value, it’s like you’re offering a rocket for international success”. It has been great to see the startups leveraging all the different elements from Prep for CES at the Holland Startup Pavilion itself.
Holland Startup Pavilion
The Holland Tech Square, as organized by StartupDelta, Rijksdienst voor Ondernemend Nederland and the Dutch Consulate General of the Netherlands in San Francisco, was not to miss at Eureka park. Covered in the orange color and filled with ambitious entrepreneurs – professionally wearing orange cowboy hats – the pavilion drew the attention of corporates, investors, tech enthusiasts, media and decision makers from all over the world. And.. the startups left a great impression.
Frank Meeuwsen from Olisto describes the intensity and significance of CES: “We walked our shoes off at the CES, but it was worth it. We had meetings with the right stakeholders for potential partners in our app and got to meet a lot of new interesting companies that can benefit from Olisto”.
Media, prices, contracts
Not a day went by without one of the Dutch startups being mentioned in high-end articles, winning a price or being interviewed by a famous television program. To quote Emerce: “Big, bigger biggest: Dutch startups are doing great at CES”. While sleeping robot Somnox was praised by the Washington Post (hell yeah) as “one of CES 2018’s wildest gadgets”, Sense Glove appeared on CNN Tech, and Wanderwatch’s founder and CEO Ellie Karssemakers got interviewed by CNET. In the midst of all those honorable mentions, Lightyear won a Climate Change Innovator Award, and We.Stream managed to sign a contract with an American distributor on the floor at CES itself. Expivi has done a great job following up, which has resulted in 4 (!) signed US contracts ever since they set foot again in the Netherlands.
All in all, we couldn’t be more proud of all 53 Dutch startups that really shined like rockstars in Las Vegas, and afterwards. We take our orange cowboy hats off to all of you, and we’re really excited to see what’s next! You want to know what’s next? The Hannover Messe is!