In collaboration with StartupDelta, the Netherlands Enterprise Agency (RVO) organized a trade mission to Hannover Messe from 23-27 April. DutchBasecamp took charge of the preparation of the 40 selected startups in the Netherlands, to make sure all of them got the most out of the Messe!

During this huge tech-event, the best and brightest involved in industrial technology gathered in Lower Saxony, Germany. Whether you’re active in AI or Robotics, IoT or other emerging fields, during this globally renowned tech-event you can connect to investors, potential partners and groundbreaking innovators from all over the world.

The participating startups we’re able to demonstrate their products at the Holland Startup Pavilion to over 250,000 visitors. Specifically scale-ups in the following fields participated in the Holland Startup Pavilion Hannover:

  • Sustainable Energy
  • AR/VR
  • Nano Tech
  • Health Tech/Med Tech
  • 3D Printing Drones
  • e-Mobility
  • Artificial Intelligence
  • Blockchain
  • Photonics
  • Quantum Computing
  • Brain / computer interface

View the full delegation here.

It has been a great success so far, with meetings with large (German) corporates, investor’s dinners, matchmaking on the spot, founders who facilitated connections between other founders and potential partners/clients (pay-it-forward!), and many people at the big orange pavilion.


Prep for Hannover Messe Planning

Info Event: 22 February (in Utrecht)

In order to make the performance in Hannover ‘perfekt’, DutchBasecamp hosted an information event and two tailor-made warmup events. The latter were designed to introduce the founders to the German Business Culture, and how to pitch professionally in German (Ja, das ist wirklich notwendig).

Warmup #1: Master in German Business: March 19th 2018 (in Amsterdam)

Setting the scene: German business culture and a founders panel with entrepreneurs who have learned a lot in Germany during their career and who know about the practical do’s and don’ts at Hannover Messe. Our pitch trainer taught the participating startups the basics of pitching (auf Deutsch!), to enable everyone to introduce themselves and their company properly.

Individual German pitch feedback: March 19th – April 9th 2018

Getting confident in German is the goals of the individual pitches. Startups got individual feedback on their German pitch during a video call.

Warmup #2: Together successful in Germany: April 9th 2018 (In Rotterdam)

Pitch and get to know each other’s story, more details about the program at the Startup Pavilion during the Hannover Messe, and learn lessons to leave lasting impressions on corporates, investors and German media during Warmup #2.



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