1. Build your internationalisation strategy

Before you move to a new market you need a strategy. Knowing why a certain market is attractive increases your chances of success.

2. Validate Strategy

After you’ve built a strategy, validate your assumptions in the new market.

3. Create a Lean Landing

When you decide to scale to a new hub, make sure you become part of an existing ecosystem.

Building a strategy

The first step before going international is to build an internationalisation strategy. Based on growth metrics and market insights you make a shortlist of potentially interesting markets.